The project in brief.
A conference room at the Bremer Brücke in Osnabrück was converted into a new VIP space last fall.
The newly designed room can now be used by guests on matchdays and features a unique design.
At the second-division football club VfL Osnabrück, a conference room previously used for meetings on the first floor of the north stand at the Bremer Brücke stadium has been transformed into a new venue. The “Brückenschänke – Zur dicken Eiche” is now used as an additional hospitality space on matchdays and generates significant additional revenue for the club.
A bit of history:
A former pub located near the Bremer Brücke served as the inspiration for the conversion of the meeting room into a pub-style hospitality area. In addition to the name, which is reminiscent of the former club pub, original tiles from the old establishment “Zur dicken Eiche” as well as photos of the former owner have been incorporated into the new venue. Even before World War II, the restaurant “Zur dicken Eiche” served as VfL’s club pub and, at times, was also used as a changing room and washroom. It’s a space full of stories.
In tribute to the club’s history, VfL Osnabrück wanted to continue its traditions through the creation of the “Brückenschänke – Zur dicken Eiche.” This symbolic bridge to the past was successfully built, and the room now resembles a historic pub. Leather-upholstered stools, stained-glass windows, dim lighting, and many other carefully chosen details complete the picture and make this stadium space truly special.
“It’s always something special to give a room a story. We’re proud to have created this venue—where many interesting people come together—together with goracon,” summarized Dr. Michael Welling, Managing Director of VfL Osnabrück.
Within just a few days, all available spaces were sold out, and according to the club, the feedback since the start of the season has been extremely positive.
Nadine Benecke, Head of B2B Sales & Sponsoring at VfL, gave a positive summary:
“We have created an exclusive VIP area for our partners that has significantly expanded our capabilities.”
(Stadionwelt, 23.02.2024)
goracon coordinated the entire project process—from individual planning, including visualizations and 3D tours, through coordination to final implementation. At the end of the four-week renovation period, a fully completed solution was handed over to VfL Osnabrück from a single source.
"The chairs are awesome, optically pleasing and very comfortable."